Calling All MSPs: It's Time to Ditch the Boring Corporate Videos and Let Your Geek Flag Fly
Let Your Geek Flag Fly
Let's be honest, folks. The managed IT services (MSP) industry isn't exactly known for its riveting marketing campaigns. We're talking stock photos of smiling professionals in suits, generic websites filled with technical jargon, and "About Us" videos that could put an insomniac to sleep.
“Because in the MSP industry, being different is the only way to truly stand out. ”
But hey, we get it. You're tech wizards, not marketing maestros. You'd rather troubleshoot a server meltdown than brainstorm a viral TikTok trend. And that's precisely why you need us.
The Case for Creativity: Why Boring Brands Get Left Behind
In today's hyper-connected world, attention spans are shorter than a cat's patience for a bath. Your potential clients are bombarded with marketing messages from all angles. To stand out, you need to be memorable, engaging, and dare we say, entertaining. Like our client Sunny Dublick Marketing in the video below; we factored in humor through memes overlaid throughout her 13 video ad series (that performed to monumental ROI standards on LinkedIn.)
Think about it:
Would you rather watch a dry lecture or a hilarious comedy sketch?
Would you rather read a jargon-filled whitepaper or a witty blog post that actually makes you chuckle?
Would you rather hire a company that seems like a bunch of robots or a team of passionate, relatable experts who happen to be really good at IT?
The answer is obvious. And that's why a creative, out-of-the-box video campaign can be your MSP's secret weapon.
From Snooze-Fest to Share-Fest: Inspiring meet the brand video Examples
Don't believe us? Take a look at these examples of companies that have used humor, nerdiness, and playfulness to create unforgettable brand videos:
Dollar Shave Club: Their viral video turned a mundane product into a cultural phenomenon, proving that even the most "boring" industries can have fun with marketing.
Slack: Their "So Yeah, We Tried Slack" campaign used relatable office humor to showcase the benefits of their communication platform.
Zendesk: Their "Customer Service Champions" video transformed their support team into superheroes, injecting excitement and personality into their brand.
The Power of Personality: Why Your Team is Your Greatest Asset
In our client Sunny Dublick Marketing's brand campaign; we incorporated references from the infamous "Office Space" film and other memes to portray common problems mid-sized businesses face, appealing to her B2B target audience. Her ad campaign performed fantastically on LinkedIn.
Your team is the heart and soul of your MSP. They're the ones who solve problems, innovate solutions, and build relationships with clients. So why not let their personalities shine through in your marketing?
A well-crafted video campaign can:
Humanize your brand: Show the real people behind the technology.
Highlight your expertise: Demonstrate your team's skills and knowledge in a fun, engaging way.
Build trust and credibility: Show potential clients that you're not just another faceless IT company.
Attract top talent: Who wouldn't want to work for a company that doesn't take itself too seriously?
The Bottom Line: Don't Be Boring, Be Bold
If you're ready to ditch the corporate jargon and show some personality, we're here to help. We'll craft a message that's as unique as your team and as compelling as your services. Because in the MSP industry, being different is the only way to truly stand out. We specialize in creating video and photo campaigns that are as informative as they are entertaining. We'll help you tell your story in a way that resonates with your target audience and leaves a lasting impression.
Let's face it, your clients would rather work with a team of witty, passionate experts than a bunch of stiff, boring robots. So why not show them what you're really made of?
Contact us today for a free consultation and let's start brainstorming your next viral video campaign.