TLDR: About US
Austin-born-and-bred, Shelby Ring traded landlocked life for boat life as a yacht chef in the BVIs. Turns out, she was more into filming fish than cooking 'em. She swapped a chef knife for a camera, and started raking in cash for those "highlight videos" the fancy yachts couldn't get enough of. Fast forward to 2013, she swapped sailboat life for Charleston, SC, and opened up a video production studio. Eleven years and scaling to two cities later, Shelby's still the same freediving dork with a camera permanently glued to her hand.
Yachty turned cinephile. 11 years later…still obsessed with being a dork underwater, camera in hand.
If our entire company ethos of 11 years was deduced to an 8 second GIF…
We’re bold, feral, & crazy creative.
We love what we do.
We’re a riot.
Ruby Riot Creatives: Elevate Your Brand's Narrative.
We are the architects of desire, the curators of captivating stories that resonate with discerning audiences.
When your marketing efforts need a catalyst for growth, we are the disruptive force that propels your brand into the spotlight.
We understand that visionaries like yourself crave more than just results; you seek an immersive experience that transcends the ordinary.
Our team of multi-faceted experts thrives on transforming your ambitious concepts into tangible realities, crafting a bespoke narrative that captivates and converts.
From brand strategy to visual campaigns, from high-impact videos to persuasive scripts, and from engaging podcasts to data-driven sales strategies, we seamlessly integrate into your ecosystem, empowering your team to focus on core competencies while we orchestrate a symphony of marketing brilliance.
Our diverse expertise encompasses creative direction, campaign management, full-scale podcast production, photography, videography, and sales asset optimization. We are your strategic partners in crafting a multi-sensory brand experience that captivates the hearts and minds of your target audience.
Elevate your brand's narrative with Ruby Riot Creatives. Dare to be extraordinary.
“As cinematographers, our expertise lies in our ability to translate your vision into something that your clients find irresistible. As innovative marketers, our strength lies in our ability to tell the world your story, in both creative and measurable ways.”
The Branding Deconstructed (For Discerning Renegades Who Give a Damn About Words)
ri·ot. noun
1. a violent disturbance of the peace by a crowd.
synonyms:uproar, rampage, furor, tumult, commotion, upheaval, disturbance, street fight, melee, row, scuffle, fracas, fray, affray, brawl, free-for-all; More
2. an impressively large or varied display of something.
"the garden was a riot of color"
synonyms:mass, sea, lavish
3.
Shelby Ring in the 7th grade (pictured above.)
THE RUBY
A defiant symbol of passion, abundance, and unwavering spirit. The ruby embodies our rebellious roots in the wedding industry and our relentless pursuit of creative anarchy. Its incandescent glow reflects our commitment to setting ablaze the conventional and illuminating a path to uncharted territories.
THE CREATIVES
We are a motley crew of misfits and mavericks, each a master of their subversive craft. A collective of unruly minds hell-bent on shattering norms and redefining the rules of engagement. We infuse every project with a defiant spirit and an insatiable hunger for creative chaos.
Oh, And The RIOT?
A rallying cry for the disillusioned, the discontented, and the damn well determined. A middle finger to the establishment, an embrace of the exhilarating chaos of unbridled creativity. A battle cry for those who dare to dream, to defy convention, and to spark a revolution in the world of brand storytelling.
(Okay really in our branding brainstorming session, there were 4 of us at the time, and we all had the epiphany we went through that punk rock phase as teenagers…AND NEVER GREW OUT OF IT. #metalforever )
“‘Hold up. You guys weren’t those misfits in the gifted and talented class rocking safety pins, questionable piercings, and a DIY approach to eyebrow maintenance?’ Yeah, we were those motherf*cking rebels. That’s how we knew...we were the RIOT.”
It’s not a phase, mom.
“Keep Austin Weird”
Straight outta Austin, Texas, where "Keep Austin Weird" ain't just a slogan, it's a damn lifestyle. I found my tribe—the rebels, the misfits, the artists—and realized that this wild, untamed spirit is what fuels innovation, strategy, and an endless well of fck-yeah optimism. We’re a handful of weirdos channeled that same energy to overcome our own shtstorms and now we're here to unleash it on your brand.
“Ruby Riot Creatives is our manifesto, a testament to living a life that’s a goddamn adventure—partnering with people and businesses who’ve faced their own demons and chosen to rise above the bullsh*t.”
We believe life is a gift, every damn day. Your story, your business, it's all a masterpiece waiting to be unleashed. We're the riot squad, here to ignite your story with a bang.
That's our saga. Now, spill yours.
We’re here to shred.
Let’s Talk.