RUBY RIOT CREATIVES • AUSTIN, TX & WORLDWIDE
Where High-Stakes Narrative Meets Cinematic Execution.
We build the narrative backbone, physical presence, and visual environments of ambitious founders, enterprise brands, and executive teams. From venture-scale investor pitch coaching and full-service commercial video production to unvarnished on-location retreat facilitation—we eliminate the performative B.S. so you command the room and the lens.
We serve three distinct disciplines:
SEED TO SERIES B
VENTURE CAPITAL STAGE FOCUS
13+ YEARS
BEHIND COMMERCIAL & STUDIO CAMERA RIGS
4 TEAMS / QTR
STRICTLY CAPPED EXECUTIVE ADVISORY CAPACITY
The Three Disciplines
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Investor Pitch Training & Executive Presentation
Founders, Co-Founders & C-Suite (Seed through Series B)
Proprietary pitch deck architecture, synchronized co-founder choreography, live-fire VC interrogation defense, and somatic anxiety de-escalation.
Advisory engagements scale from $15,300 to $85,000+
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Commercial Video Production & Studio World-Building
Brands, Creative Directors, Marketing Teams & Podcasters
Complete aesthetic staging, custom set design, multi-camera video podcast batch recording, voiceover (VO) ads, and cinematic 4K narrative film campaigns.
Production scopes begin at $13,500+
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Executive Retreats, War Rooms & Keynotes
Executive Committees, VC Portfolios & Enterprise Leadership
On-location strategic offsites, cross-functional product launch war rooms, the interactive Live Presence Lab, and unvarnished keynote addresses.
Facilitation retainers start at $15,300+
THE BEHIND-THE-LENS ADVANTAGE
The Camera is an Emotional Lie Detector.
The 13-Year Lens Manifesto
For 13 years, Shelby has sat behind multi-camera rigs watching brilliant CEOs, venture-backed founders, and industry leaders completely freeze the second the red tally light turns on.
You cannot out-earn, out-style, or strong-arm a lens. When you show up performing "Success Barbie" or emulating someone else’s swagger, the camera reflects the strain back to the world.
True executive presence doesn’t come from sterile corporate media coaching or vague "sports-coach" critiques like "sound nicer" or "be more confident."
It comes from dropping the armor, finding your authentic conversational flow, and learning to physically take up space. Whether we are directing your next national commercial campaign, rebuilding your Series A deck, or facilitating an executive offsite to end cross-departmental food fights—we strip away the theater so your message lands with visceral clarity.
Venture capitalists don't write eight-figure checks for slide decks; they back founders who demonstrate unshakeable emotional certainty under pressure.
We deconstruct your entire fundraising narrative using our proprietary pitch framework, synchronize co-founder handoffs, and drill hostile partner objections so your team walks into partner meetings bulletproof.
Our Process:
Proprietary Show&Tell Narrative Deck Architecture
On-Camera Somatic Regulation & Nervous System Grounding
Live-Fire Q&A Interrogation Defense
Stop Pitching Slides. Start Commanding Capital.
Turnkey Media Production & Environmental Set Architecture
High-growth brands need more than isolated social clips; they require entire visual worlds. In our Austin studio or on-location worldwide, we handle every layer of production: designing custom broadcast sets, styling executive talent, and batch-recording an entire quarter's worth of multi-camera video podcasts, ad spots, and commercial assets in concentrated shoot sprints.
Key Highlights:
Architectural Set Design, Studio Interiors & Aesthetic Staging
Multi-Camera Video Podcast Studio Batch Recording
Performance Podcast Video Ads & Voiceover (VO) Production
On-Camera Wardrobe Audit Styling
Copywriting for Compelling Brand Narratives
Show Sizzle Intro, Outtro, and Mid-Episode Suites
Editorial Portrait & Product Photography
Breaking Executive Gridlock: Fresh Strategic Eyes When You're Too Close to the Work.
When brilliant, high-powered leaders are buried inside their own ecosystem, objective perspective is the first thing to go. You hit a strategic bottleneck where strong personalities entrench, circular debates replace execution, and nobody can see the forest for the trees.
Shelby immerses on-location with your executive committees, founders, and leadership teams as an impartial, high-altitude director. Drawing on 13 years as a director on set, she cuts through internal myopia, recognizes the characters and motivations at play, dismantles senior-level standstills, and extracts the core strategic narrative required to unlock forward momentum.
Signature Sessions:
Out-Of-The-Box Executive Offsites: Unifying the Company Narrative & True MO
Fundraise Launch Mediation & Campaign Through-Line Workshops
The Live Presence Lab: Real-Time On-Stage Sparring
"Shelby completely dismantled our pitch deck and rebuilt how my co-founder and I handle Q&A. Two weeks after our Austin intensive, we closed our $12M Series A lead. She saw things our existing board advisors completely missed."
✳︎
"Ruby Riot built our entire physical studio set and recorded our 12-episode video podcast season in a single weekend. The production quality, lighting, and wardrobe direction transformed our brand overnight."
✳︎
"Our sales, marketing, and engineering leaders were at each other's throats ahead of our Q3 product launch. Shelby facilitated our 3-day offsite with zero fluff and total honesty. She unified the team around one core story."
✳︎
"Shelby completely dismantled our pitch deck and rebuilt how my co-founder and I handle Q&A. Two weeks after our Austin intensive, we closed our $12M Series A lead. She saw things our existing board advisors completely missed." ✳︎ "Ruby Riot built our entire physical studio set and recorded our 12-episode video podcast season in a single weekend. The production quality, lighting, and wardrobe direction transformed our brand overnight." ✳︎ "Our sales, marketing, and engineering leaders were at each other's throats ahead of our Q3 product launch. Shelby facilitated our 3-day offsite with zero fluff and total honesty. She unified the team around one core story." ✳︎
ALL OF YOU IS
WELCOME HERE.
WE BELIEVE…
YOUR LIFE SHOULD BE BIG, GIVE YOU GOOSEBUMPS. LIFE IS MEANT TO BE FULLY FELT; NOT NUMBED OUT WITH SUBSTANCES, CHOCOLATE, OR SCROLLING SOCIAL MEDIA. MUSIC IS A STIMULANT THAT CAN ALTER YOUR STATE OF CONSCIOUSNESS. THERE IS MORE TO LIFE THAN FINDING SOMEONE TO "COMPLETE" YOU -- WE THINK YOU'RE ALREADY WHOLE. LETTING YOUR FREAK FLAG FLY IS CRITICAL. HOWLING IN THE MIDDLE OF THE NIGHT IS GOOD FOR THE SOUL. YOU ARE BIGGER THAN YOUR MEDICAL DIAGNOSIS, YOUR GLUTEN AND DAIRY INTOLERANCE, YOUR JOB TITLE, NUMBER IN YOUR BANK ACCOUNT, OR RELATIONSHIP STATUS.
YOU ARE RESPONSIBLE FOR CREATING YOUR REALITY.
EVERY MOMENT IN THIS LIFE IS HAPPENING FOR YOU.
Even the hard ones. Especially the hard ones.