The Hidden Marketing Goldmine Your MSP is Missing: Your Own Team
As a managed IT services provider (MSP), you're the unsung hero of the business world, keeping companies running smoothly behind the scenes. You may be more comfortable with lines of code than lines of dialogue, but here's the truth: your team members could be your most powerful marketing asset.
These candids from our client Optimal Networks; D.C. area leading Managed Services Provider, perfectly showcase how a little touch of personality from your tech titans goes a long way in communicating the ethos and positive culture of your team and help you stand out in a sea of competitors with the same accolades, awards, and white papers.
The Reluctant Stars: Why MSPs Shy Away from the Camera
Let's face it – most IT professionals didn't get into this industry for the limelight. Many even have an aversion to being on camera. But here's why you might be missing out on a massive opportunity:
Authenticity Sells: In an era of skepticism towards advertising, consumers crave authenticity. Seeing real people behind your brand builds trust and credibility like nothing else.
Humanizing Your Brand: IT services can seem impersonal and complex. Showcasing your team humanizes your brand and helps clients connect with you on a personal level.
Differentiating Your MSP: In a crowded market, showcasing your team's unique personalities and expertise sets you apart from the competition.
The Proof is in the Data:
Research consistently shows that showcasing your team on camera can significantly impact your bottom line:
Increased Engagement: Videos featuring employees get 12x more shares on social media than text-only posts. (Source: Cisco)
Improved Conversion Rates: Websites with video testimonials have 4.8% higher conversion rates than those without. (Source: Aberdeen Group)
Stronger Brand Recall: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Source: WireBuzz)
Professional Services Don't Have to Be Boring:
Don't believe us? Take a look at these examples of professional services companies that have used creative video campaigns to showcase their teams and inject some personality into their brands:
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PwC: Their "We are all makers" campaign tells the stories of individual employees, highlighting their passions and contributions to the company.
SquareSpace: Their Super Bowl ads feature real-life customers, showcasing the diversity of businesses that use their platform.
Unleash Your Team's Star Power:
You don't have to be a Hollywood director to create compelling video content. A simple "meet the team" video, behind-the-scenes footage, or client testimonials can work wonders for your MSP.
Partner with a professional video production company that understands your industry and can capture the authentic spirit of your team. Let us help you create a video campaign that not only showcases your expertise but also tells the story of the passionate people who make your business thrive.