How to Turn Your "Boring" Managed IT Services Company into a Buzzworthy Brand: The Optimal Networks Case Study
The managed IT services industry isn't exactly known for its exciting brand campaigns. But what if we told you it's possible to transform your "dull" MSP into a vibrant, engaging brand? Like Heinan, our hard-hitting CEO of D.C.’s leading MSP, casually busting out a headstand in the middle of our media days.
That's exactly what we did for Optimal Networks, a leading managed IT services provider (MSP) in the Washington D.C. area.
The Challenge: Rebranding a "Boring" MSP
Optimal Networks, like many MSPs, faced the challenge of differentiating themselves in a crowded market. They wanted to showcase the passion and energy behind their IT team while also conveying the expertise and trust their clients rely on. We needed to break free from the "sterile and technical" stereotype associated with IT companies.
The Solution: A Visual Narrative of Passion and Expertise
In addition to classic headshots, catching candids of showing the personality of this incredible D.C. team made all the difference when it came to community engagement.
We embarked on a comprehensive photo and video brand campaign to capture the essence of Optimal Networks' team, their work, and their commitment to client success. Our strategy focused on three key areas:
Showcasing the People: We put the faces behind the technology front and center. Our photographers and videographers captured candid moments of collaboration, problem-solving, and camaraderie, highlighting the genuine passion that drives their team.
Capturing the Energy: We embedded our video crew within Optimal Networks' offices, documenting the buzz of activity, the creative energy, and the joy of working together to solve complex IT challenges.
Telling the Client Story: We interviewed satisfied clients, allowing them to share their experiences with Optimal Networks' unparalleled service and support. These testimonials added a layer of credibility and trust to the brand narrative.
The Results: A Brand Transformation for the Managed IT Services Provider
The resulting photo and video assets were transformative for the MSP. They captured the heart and soul of Optimal Networks, showcasing a company that is not only technically proficient but also genuinely invested in the success of its clients. These assets became the cornerstone of their marketing efforts, attracting new clients, boosting employee morale, and solidifying their position as a leader in the managed IT services space.
The Fun Factor in Professional Services Marketing
One of the most rewarding aspects of this project was witnessing the joy and enthusiasm of the Optimal Networks team as they stepped into the spotlight. Many had never been in front of a professional camera before, but their excitement was infectious. The energy on set was palpable, and it translated seamlessly into the final product.
Even for the introverted geniuses in your crew, there’s no better way to communicate that you have a compelling, awesome work culture than through candid photos of your team.
Is Your Professional Services Brand Ready for a Makeover?
If you think your industry or business is too "boring" for a compelling brand campaign, think again. We believe that every company, including managed IT services providers, has a unique story to tell, and we have the expertise to bring it to life through professional services marketing.
Whether you're a law firm, an engineering company, a financial institution, or any other professional services provider, we invite you to explore the power of visual storytelling.
Let us help you uncover the hidden gems within your organization and create a brand campaign that resonates with your audience and drives results. Schedule a complimentary consultation today and let's discuss how we can elevate your brand through the art of photo and video.