Ditch the Boring Corporate "About Us" Video: 5 Out-Of-The-Box Creative Meet The Brand Video Ideas

Let your Geek Flag fly: it’s time for out-of-the-box creative Meet-The-Brand videos for B2B “boring” businesses (like founder Sunny Dublick here with her Chief Chaos Office Buffy in her campaign with us).

Let your Geek Flag fly: it’s time for out-of-the-box creative Meet-The-Brand videos for B2B “boring” businesses (like founder Sunny Dublick here with her Chief Chaos Office Buffy in her campaign with us).

Let's be honest, the words "corporate video" usually conjure up images of stiff executives droning on about mission statements, or awkward employees reciting rehearsed lines. But here's the thing: your "Meet the Brand" video doesn't have to be a snoozefest. Here's a few examples of outside the box, brilliantly creative "Meet The Brand" videos.

Here’s our girl, Sunny Dublick, one of our professional services clients educating prospective clients on top marketing do’s and dont’s, with the help of Ace Ventura, Michael Scott, and some other MEMEorable GIFs to keep viewers engaged.

The Problem with Traditional "Talking Head" Videos

In the world of Managed IT Services, you're the unsung heroes of the digital age. You solve complex problems, keep businesses running smoothly, and generally make the world a better place. But let's face it, your industry isn't exactly known for its flashy marketing.

Traditional corporate videos often fail to capture the unique personality and culture of IT companies. They're too formal, too serious, and too… well, boring.

Unleash Your Inner Geek Chic

How can you describe CMO services, and keep viewers engaged for 80 seconds?

In the video above, our Professional Services client Sunny Dublick explains the scope of CMO services with the visual support of some epic memes. (This video performed AMAZING on LinkedIn for her.)

Your "Meet the Brand" video doesn't have to follow the same tired formula. Embrace your inner geek chic and showcase what makes your company truly special.

Here are a few out of the box “Meet The Brand” Video ideas for inspiration:

The Office Parody: Channel your inner Michael Scott and create a hilarious mockumentary-style video that gives a glimpse into your quirky office culture. (Think of Dollar Shave Club's viral video).

The Superhero Squad: Transform your IT team into a league of tech superheroes, battling against downtime and cyberattacks. (Check out Zendesk's "Customer Service Champions" video series, engaging in hilarious real life recounting of customer success stories, and poking fun at the competitors of their product who keep you on hold for eons.)

Fairy Tale Character Parody: Every industry and customer experience has it’s fairy tale parallel (think about it…or contact us and we’ll think about it for you) — Check out Purple Mattress Designers incredible 4 minute explainer video (the only commercial I have watched in the last 15 years through the entire 4 minutes…for fun.)

The Meme Machine: Embrace internet humor and create a series of short, shareable videos that poke fun at IT stereotypes and showcase your team's personality. (Think of Slack's "So Yeah, We Tried Slack" campaign [invalid URL removed]).

The possibilities are endless, and the more creative and unexpected, the better!

The Power of Personality: Why Your Team is Your Greatest Asset

Your team is the heart and soul of your MSP. They're the ones who solve problems, innovate solutions, and build relationships with clients. So why not let their personalities shine through in your marketing?

A well-crafted video campaign can:

  • Humanize your brand: Show the real people behind the technology.

  • Highlight your expertise: Demonstrate your team's skills and knowledge in a fun, engaging way.

  • Build trust and credibility: Show potential clients that you're not just another faceless IT company.

  • Attract top talent: Who wouldn't want to work for a company that doesn't take itself too seriously?

The Bottom Line: Don't Be Boring, Be Bold

If you're ready to ditch the dull corporate image and unleash your MSP's unique personality, we're here to help. We specialize in creating video and photo campaigns that are as informative as they are entertaining. We'll help you tell your story in a way that resonates with your target audience and leaves a lasting impression.

Let's face it, your clients would rather work with a team of witty, passionate experts than a bunch of stiff, boring robots. So why not show them what you're really made of?

Contact us today for a free consultation and let's start brainstorming your next viral video campaign.

Ruby Riot CreativesComment