As a Managed Service Provider (MSP), you know that your team is your greatest asset. But in the competitive world of IT, attracting and retaining top talent can be a constant challenge. What if we told you there's a secret weapon that can make a significant difference?

It's not a fancy perk or a hefty bonus. It's your company culture – and the way you showcase it to the world.

The Cost of Losing Top Talent As A Managed Services Provider

Employee turnover is expensive. According to Gallup, the cost of replacing an individual employee can range from one-half to two times their annual salary. For a skilled IT professional, that could easily amount to tens of thousands of dollars lost in productivity, recruitment, and training costs.

But the financial impact is just the tip of the iceberg. High turnover can also lead to:

• Decreased Morale: When employees see their colleagues leaving, it can create a sense of instability and uncertainty.

• Loss of Expertise: Experienced team members take valuable knowledge and skills with them when they leave.

• Disrupted Client Relationships: Clients may feel uneasy about working with a company that experiences high turnover.

The Power of a Positive Company Culture In Your MSP (In statistics)

A positive company culture is the antidote to these challenges. 

• Employee Engagement & Customer Loyalty: Companies with highly engaged employees outperform their competitors by 147% in earnings per share (EPS). (Source: Gallup)

• Research by the University of Warwick found that happy employees are 12% more productive. And according to a study by Deloitte, companies with strong cultures are twice as likely to exceed their financial targets.

• Moreover, companies with engaged employees see a 21% increase in profitability (Gallup). 

• Harvard Business Review reports that it’s between five and 25 times more expensive to acquire a new customer than it is to keep an existing one.

• Happy Employees & Positive Customer Experiences: Happy employees are more likely to go the extra mile for customers, creating positive experiences that drive loyalty and repeat business. (Source: HappyOrNot )

But how do you communicate your company culture to potential and existing employees? This is where visual storytelling comes in.

Showcasing Your Company Culture with Video and Photography

A little bit of fun goes a LONG way in showcasing a “stuffy” B2B service provider.

Video and photography are powerful tools for capturing the essence of your company culture and making it tangible for your audience. By showcasing your team's personalities, values, and interactions, you can create a compelling story that resonates with potential hires and reinforces the loyalty of your existing team.

Here's how:

• "Meet the Team" Videos: Introduce your team members, highlighting their skills, personalities, and what they love about working at your company.

• Behind-the-Scenes Footage: Give a glimpse into your daily operations, showcasing the collaborative and supportive environment you've created.

• Company Culture Videos: Highlight company events, team-building activities, or volunteer initiatives that demonstrate your commitment to your employees and the community.

Investing in Employee Experience: A Smart Business Move

By investing in your company culture and showcasing it through video and photography, you're not just creating a feel-good initiative. You're making a strategic investment in your company's future.

A strong employer brand can:

• Attract Top Talent: Make your company a desirable place to work.

• Reduce Turnover: Increase employee engagement and loyalty.

• Boost Productivity: Create a happier, more motivated workforce.

• Enhance Your Reputation: Position your company as an industry leader.

“It’s the people who make the difference.” Meet Frank Schipani, a former Law Firm Partner (18 years!) and legal professional who experienced firsthand the exceptional support and expertise offered by D.C. area MSP Optimal Networks and ultimately, joined the team! This is an excellent example of showcasing company culture using a first hand account of turning client to team member.

Ready to unlock the power of your company culture and retain your top talent?

Let us help you create a visual story that will inspire your team and attract the best and brightest to your MSP.

Schedule a complimentary consultation with us today and discover how video and photography can transform your managed services business.