Let's be honest, the word "influencer" has gotten a bad rap. Images of selfie-obsessed teens and questionable dance moves might be the first things that come to mind. But here's the deal: you, as a seasoned CEO, are the original influencer.

You've spent years cultivating genuine relationships, building a network of trusted colleagues, and establishing your reputation as a thought leader in your industry. You may not have a million TikTok followers, but you have something far more valuable: real influence.

The Rise of the "Real" Influencer

It's time to reclaim the word "influencer" from the clutches of clickbait culture. Real influence isn't about vanity metrics or viral trends. It's about building trust, credibility, and meaningful connections.

Think about it:

• Who do people turn to for advice and recommendations?

• Whose opinions carry weight in your industry?

• Who are the people shaping the future of your field?

Chances are, these aren't teenagers dancing in their basements. They're seasoned professionals like you who have honed their skills, built their networks, and earned their influence through hard work and dedication.

Your Influence Matters (More Than You Think)

You may not have time to choreograph dance routines or post daily selfies, but your influence is far more impactful than you realize. Every time you share your expertise, offer guidance, or connect people within your network, you're influencing the world around you.

And the best part? You don't need to compromise your values or change who you are to be an influencer. In fact, your authenticity is your greatest strength.

Embrace Your Influence, On Your Own Terms

You don't need to become a social media sensation to leverage your influence. There are countless ways to share your expertise and build your brand without resorting to gimmicks or trends.

Here are a few ideas:

• Start a Video Podcast: Share your insights, interview other industry leaders, and build a community of like-minded professionals.

• Speak at Industry Events: Position yourself as a thought leader and connect with potential clients and partners.

• Write Articles and Blog Posts: Share your knowledge and expertise with a wider audience.

• Mentor Others: Help aspiring professionals in your field and build your reputation as a generous and supportive leader.

Ready to Take Back Influencing?

It's time to stop cringing at the word "influencer" and start owning it. You are a force to be reckoned with, and your influence has the power to shape the future of your industry.

Want to learn more about how to leverage your influence and elevate your brand? Check out our next article, "Why a Video Podcast for Your Professional Services Business is Your Sales Funnel Secret Weapon."

Let's reclaim the true meaning of influence together. Book a call today and see how we can bring some serious fire power to your business’ sales and marketing game through your strategic visual brand campaign.