Tired of being just another cog in the corporate machine? Ready to break free from the soul-sucking sameness of the tech world and show the world what your company is really made of?

We're here to help you ditch the boring and embrace the awesome. Here are 5 creative ways to stand out from the competition, attract top-tier talent, and build connections with clients that go deeper than just business.

1. Show Off Your Inner Geek (or Gamer, or Artist...)

Who says techies can't have a little fun? Embrace your team's quirks and passions. Share those epic Friday afternoon board game battles, post a video of your office band's killer jam session, or brag about your team's domination at the local hackathon. Or like the our client above — as part of her video and photo brand campaign series, expert marketer for midsized companies Sunny Dublick showcased her personal passion for painting when she’s not generating LinkedIn ad campaign strategies.

• Why it works: People connect with people, not lifeless brands. Showing off your team's human side makes you instantly more relatable and approachable. Plus, it'll attract the kind of talent that shares your company's unique vibe.

• Social Media Power Move: "Meet Sarah, our coding ninja who also happens to be a D&D dungeon master extraordinaire. Check out her latest campaign map – it's pure genius!"

2. Pull Back the Curtain: Give 'Em a Sneak Peek

Don't just tell people what you do, show them! Take your audience behind the scenes of your latest project, your brainstorming sessions (even the crazy ones!), or even your company's legendary pizza Fridays.

• Why it works: Transparency builds trust. Giving people a glimpse into your world shows you've got nothing to hide, and it builds confidence in your expertise. Plus, everyone loves a good behind-the-scenes look!

• Social Media Power Move: "Time-lapse of our dev team building a prototype for our latest project. Fuelled by caffeine and fueled by dreams! 🚀"

3. The Power of Story: Channel Your Inner Bard

Every company has a story – what's yours? Share the journey, the struggles, the triumphs, and the impact you've had on clients and the community.

• Why it works: Stories create emotional connections that stick with people way longer than dry facts and figures. When people feel connected to your story, they become loyal fans (and customers!).

• Social Media Power Move: "#ThrowbackThursday to our first client project. We were just a ragtag bunch of coders with a dream, and this project launched us into the stratosphere. 🚀"

4. Team Up with Influencers (Micro or Macro)

Partner with influencers in your industry to amplify your brand's reach and credibility.

• Why it works: Influencers have dedicated communities that can introduce your brand to new audiences you might not have reached otherwise. Plus, their endorsement gives your brand some serious street cred.

• Social Media Power Move: "We're stoked to partner with [influencer name], a legend in the [industry/niche] world. Stay tuned for their upcoming review of our [product/service]."

5. Don't Be Afraid to Get Weird

Surprise your audience with unexpected content that breaks the mold and shows off your creativity.

• Why it works: In a world of boring corporate speak, something different will always stand out. Being bold and different positions you as an innovator, not a follower.

• Social Media Power Move: "Forget PowerPoint – we're sharing our latest project updates in a rap battle! 🎤 Drop a comment with your favorite tech-inspired rhyme."

The Bottom Line:

Building relationships with clients is key in the tech world. And showing off your company's personality is the best way to make those connections real.

Ready to level up your brand?

Let's turn your company's unique culture into a visual story that captivates your audience, attracts top talent, and drives business growth.

Reach out for a free consultation and let's unleash your brand's inner unicorn!